Alayne Joy Academy
Self-guided courses to help you build a wardrobe that fits your life — and feels like you.
The Alayne Joy Academy is a self-guided way to access my styling methods — created for those who want clarity, confidence, and intention in how they get dressed.
This is style guidance designed for real life. The kind that supports your lifestyle, honours your individuality, and helps you make thoughtful wardrobe choices without overthinking or overwhelm.
Style should feel supportive — not stressful.
Whether you’re in a season of change, looking to refine your style, or simply want more ease in your everyday wardrobe, the Academy gives you access to my perspective and approach in a way that’s flexible, accessible, and on your schedule.
Scroll down to explore the Alayne Joy Academy courses, guides, and offerings.
Jenny S.
“I took Alayne’s Wardrobe Edit course early last fall, and I’m thrilled with the results. The experience was truly transformative — I now feel more confident and comfortable in my clothes. Getting dressed has become much easier thanks to the personalized guidance and practical strategies Alayne shares. This course completely changed how I approach my wardrobe and helped me build something more intentional and aligned.”
Kari P.
“I loved the Footwear Guide! I was really looking forward to it and was not disappointed. I’ve already purchased two pairs of shoes from it — and I’m debating sneakers next. Thank you for putting so much thought and care into this resource!”
J.B.
“I signed up for one of Alayne’s courses and I’m so glad I did. I let go of so many items I’d been holding onto that no longer fit my body or lifestyle. I also learned so much about upkeep and prioritizing how I want to feel in my clothes. I’m incredibly grateful for the space I’ve created — and for finally knowing how to work with what I have.”
Rachel M.
“Finally, someone has created styling resources for people like me — an everyday woman who just needs a little guidance from time to time. I’ve purchased Alayne’s Footwear Guide and found the Consignment Guide incredibly helpful as well. I wish I lived closer to work with Alayne in person, but these guides are a wonderful alternative.”
The Style Discovery Strategy
In just three weeks, you’ll learn how to tap into what makes you feel incredible every time you get dressed — and how to create intentional, effortless outfits using the clothes you already own.
This guided experience combines self-paced learning with small-group video calls led by Personal Stylist Alayne Joy, offering focused coaching and support as you uncover your personal style and learn how to implement it in a way that feels natural and sustainable.
The Style Discovery Strategy is offered twice a year, with limited spots available.
Click below to learn more and see if registration is currently open.
“Taking this course felt like lifting a huge weight off my shoulders. My closet is now organized, my approach to dressing is intentional, and everything feels clearer and easier. I can’t recommend this course highly enough.”
— Valerie F.
The Wardrobe Edit Method
You were excited about most of the pieces in your closet when you bought them — yet somehow, getting dressed still feels frustrating.
The Wardrobe Edit Course is designed to help you declutter, organize, and curate a wardrobe you genuinely enjoy, using what you already own. Through a thoughtful, step-by-step process, you’ll gain clarity around your style, remove what no longer serves you, and create a closet that feels calm, intentional, and easy to work with.
This course helps you streamline your outfits, reduce overwhelm, and build a wardrobe that supports how you want to feel — every day.
“Taking the Wardrobe Edit Course with Alayne was a game-changer. The impact was enormous — the anxiety I used to feel when opening my closet is gone, and everything feels more intentional and enjoyable. I truly wish I had done this sooner.”
— Jamie P.
The Footwear Guide
Your footwear can completely change an outfit.
The Footwear Guide takes the guesswork out of shoe shopping by focusing on style, comfort, and quality. Curated by Professional Stylist Alayne Joy, it features her seasonal footwear picks designed for real life and all-day wear.
Inside, you’ll find a thoughtfully selected collection of stylish, comfortable shoes — complete with descriptions and direct shopping links to Canadian brands and boutiques.
“I want to thank you for putting together your shoe guide — it’s exactly what I needed.”
— Ashley P.
The Consignment
Guide
This comprehensive guide walks you through how to consign thoughtfully and effectively — helping you declutter your wardrobe while making informed, intentional choices.
You’ll learn the benefits of sustainable fashion, how to prepare your clothing for consignment, and strategies to maximize success throughout the seasons. By the end, you’ll feel confident navigating the consignment process and making the most of what you already own.
This guide is ideal for anyone looking to clear space, be more intentional with their wardrobe, and approach resale in a way that feels simple and rewarding.
