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MORE ABOUT

Welcome! I'm truly so glad that you're here.

 

While my work can be categorized within fashion and lifestyle, the core of what I do is about with cultivating authentic relationships, based on integrity, respect and openness.

 

Sometimes this is the relationship you and I develop while working together and yet often, it is the relationship you re-establish with yourself upon defining what feels best when you wear it. 

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I believe in living life with intention. And I feel so grateful that one of the ways I get to live out that core belief, is by helping women elevate their everyday style experience.

 

It gives me untold joy when my clients experience what it feels like when their wardrobe finally feels like home. 

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MORE ABOUT

Welcome!

 

While my work can be categorized within fashion and lifestyle, the core of what I do is about cultivating authentic relationships, based on integrity, respect and openness.

 

Sometimes this is the relationship you and I develop while working together and yet often, it is the relationship you re-establish with yourself upon defining what feels best when you wear it. 

​

I believe in living life with intention. And I feel so grateful that one of the ways I get to live out that core belief, is by helping men & women elevate their everyday style experience.

 

It gives me untold joy when my clients experience what it feels like when their wardrobe finally feels like home. 

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WHERE IT ALL BEGAN

Fashion and style has always been an interest, a love and a curiosity for me. From my early teen years, I was everyone's fashion anchor- friends and family would often ask me to help them go shopping or invite me over to ask “Do I look good in this?” 

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The real passion ignited when I started working at an incredible local boutique, where it was so much more than retail. We offered clients a high-end and personalized shopping experience where we would help them find the things that they felt amazing in. It was my years spent here that I learned so much about honing in on what a client is really looking for and how to provide them with service excellence in a relational and personal way. 

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Then life changed. 

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After the birth of my second son, I found myself deep in postpartum depression. Struggling through the fog of unrelenting sadness, I was also struggling with what I felt like was a loss of identity. I used to be strong, independent, and have a zest for life, but now I felt like I was "just mom”. But a voice inside reminded me that my worth, my identity and my happiness was in my hands- I was capable of determining how it would play out.

"There's so much more to being a woman than just motherhood." One day, looking in the mirror, I decided to reclaim my identity. It began with small steps: picking outfits intentionally, styling my hair, and putting on a little makeup. These weren't acts of vanity but acts of self-rediscovery and reclamation. By putting in a little effort, I was intentionally taking steps towards the woman I knew I wanted to be.

With each day, I felt my inner glow return because I saw myself return.

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When you start to see yourself looking better, you start to feel better, and then you start to think better. It’s a ripple effect that I felt then, I continue to feel it now, and it’s one that I see with my clients every single day. It's why I do what I do.

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ELEVATE

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ALAYNE JOY STYLING

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