MORE ABOUT
Welcome! I'm truly so glad that you're here.
While my work can be categorized within fashion and lifestyle, the core of what I do is about with cultivating authentic relationships, based on integrity, respect and openness.
Sometimes this is the relationship you and I develop while working together and yet often, it is the relationship you re-establish with yourself upon defining what feels best when you wear it.
I believe in living life with intention. And I feel so grateful that one of the ways I get to live out that core belief, is by helping women elevate their everyday style experience.
It gives me untold joy when my clients experience what it feels like when their wardrobe finally feels like home.
MORE ABOUT
I'm Alayne, a personal stylist based in Calgary, Alberta. With a love for fashion and a knack for helping others discover their unique style, I'm dedicated to empowering my clients to look and feel their best.
But it’s about more than just clothes.
At the heart of what I do is building genuine relationships based on trust, respect, and open communication.
Sometimes it’s the relationship you and I develop while working together… but even better, it’s often the relationship that you re-establish with yourself when you define what feels best when you wear it.
I believe in living with intention, and that means you deserve to have a wardrobe that reflects your personality and makes you feel confident. I love seeing the joy you feel when you finally have a closet that feels like home.
Whether you're looking to revamp your entire closet or simply need a few outfit ideas, I'm here to help.
Whether you're looking to revamp your entire wardrobe or simply need a few outfit ideas, I'm here to help. My approach is personalized and down-to-earth. Together, we'll create a wardrobe that's both stylish and practical!
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WHERE IT ALL BEGAN
From my early teen years, I was everyone's go-to fashion advisor. Fashion has always been a passion of mine, and I've always been fascinated by the latest trends. Friends and family would often ask me to help them go shopping or invite me over to ask 'Do I look good in this?'
My love for fashion really took off when I started working at an incredible local boutique. It was more than just retail; we offered clients a personalized and high-end shopping experience. I learned so much about honing in on a client's needs and providing exceptional service in a relational and personal way.
Then life changed.
After the birth of my second son, I found myself struggling with postpartum depression. I felt a loss of identity and struggled with the fog of unrelenting sadness. But then I remembered that my worth, identity, and happiness were in my own hands.
One day, looking in the mirror, I decided to reclaim my identity. I started with small steps: picking outfits intentionally, styling my hair, and putting on a little makeup.
These weren't acts of vanity — they were acts of self-discovery and reclamation. By putting in a little effort, I was intentionally taking steps towards the woman I knew I wanted to be.
With each day, I felt my inner glow return.
When you start to see yourself looking better, you start to feel better, and then you start to think better. It's a ripple effect that I felt then, I continue to feel it now, and it's one that I see with my clients every single day. It's why I do what I do.
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ELEVATE
