Personal styling services that honour your unique style and lifestyle.

I love helping women uncover what their personal style is. I believe, that no matter what season of life you find yourself in, it is possible to enjoy personalized fashion with uncompromising function. 

 When we work together, I'm committed to helping you discover and create an elevated wardrobe that is true to who you are, that helps you feel great and that works with your lifestyle. 

Alayne Joy Styling

Fashion for your life, styled with joy and

personalized intention.






View  my services below to see which option works best for your lifestyle and wardrobe needs. 
Send me an email so we can schedule your session! 
Get excited for a personalized styling session that will elevate your wardrobe while keeping your lifestyle in mind!


I have always believed that when you look good, you feel good and when you feel good, you can accomplish anything.

As a mom of two young boys, I also know how important it is to have a wardrobe that is versatile, suits your lifestyle, and one that makes you feel both comfortable and confident.


My goal as your stylist is to understand who you are and to help you build a wardrobe that is tailored to your lifestyle and is truly reflective of your individual style.



The Wardrobe Edit

Feeling over (or under) whelmed by your closet? Perhaps you want to learn how to put together outfits that look less "blah" and more polished and put-together? Wardrobe Edits are a fun, and often therapeutic, way to hone-in on your style and to create a positive, inspired & intentional wardrobe. Together we will go through your wardrobe and keep any items that fit your personal style, and we'll create piles for consigning or donating anything that doesn't. You and I will build a number of different outfits and take photos for you to reference as well as create a list of versatile & wearable combinations that truly reflect your style. After the session, I will send you some notes with things to remember, tips on how to continue to self edit your closet, and personalized styling tips. Based on your style goals, I'll also spend some time doing a mini personal shop for you. I will send you a number of items you might like to consider purchasing to either replace worn-out items or to complete your wardrobe. Your wardrobe will feel lighter, more accessible and you will have a clear direction of what to look for when you go shopping. You'll know how to put together outfits, how to dress your body, and what works for your style & your lifestyle. These sessions last approx 90min. $160 CLICK HERE TO SCHEDULE.

Personal Shopping Services

In-Store Shopping + Styling: This is a fun, one-on-one, informative and effective shopping experience. You will learn how to shop + style your outfits, and you'll come away with a new appreciation for not only your clothing, but for your body as well. Based on what you're looking for, we will decide if it is best to meet at a local boutique or if hitting multiple stores at the mall would be best suited to your needs. Prior to our meeting, I will pre-shop the store(s) and pull items for you to try on. Together we will chat about what outfits work and I will take photos for you to keep and reference. Afterwards, you will have a better understanding of what your style is, how to highlight your features, and how to put outfits together that suit both your style and your lifestyle. Local boutique Shopping + Styling : 1 hour of pre-shopping, 1 hour of one-on-one shopping + styling : $150 Multi-Store (shopping mall/area) Shopping + Styling : 1-2 hours of pre-shopping, up to 2 hours of one-on-one shopping + styling : $200 CLICK HERE TO SCHEDULE

Photo Shoot Styling

From headshots to engagement shoots to family photos, photo shoots are a lot of fun, but preparations can often cause stress! Choosing the perfect look can feel overwhelming, and working with me will ensure that the process is enjoyable and easy, but most importantly, that you are ready to put your best foot forward! Whether you opt for an In Home Styling Session (where we select items from your existing wardrobe) or an In Store Styling Session (where we select new items), these sessions start with a discussion about your personal style, photo shoot location, and your vision/ideas. Photo Shoot Styling + Shopping : In Home If you want to use clothing items from your existing wardrobe, we will meet at your home and put together a complete look including accessories and footwear. If there are any additional items needed to complete the look you want, I will source the items and email you shoppable links. An in-home Event Styling Session includes 1 hour in home styling, and up to 1 hour of post-session Personal Shopping. $140, based on an individual styling. For rates based on 2+ people, click the button below and we'll chat about the options. Photo Shoot Personal Shopping + Styling : In Store Once we determine the types of styles you want for your shoot and your budget, we'll select the appropriate shops to meet at. I will spend one hour of pre-shopping before our scheduled session where I will find all of the elements needed to create the look you want. When we meet at the appointed time, we'll go through the options together, and in the end you will have a complete look so that you feel ready and confident for your shoot. This session includes 1 hour of pre-shopping 1 hour of shopping together Starting at $150, based on an individual styling. For rates based on 2+ people, click the button below and we'll chat about the options. CLICK HERE TO SCHEDULE.

Event Styling

Working with Calgary's best Personal Shopper and Stylist is a convenient, effective and fun option for when you have a special date in your calendar. Whether you're looking for an outfit that is formal, corporate, or fashion-forward, we'll find you the perfect fit! Event Personal Shopping + Styling : In Home or In Store Prior to this session, we'll chat about what your style is, the event you're attending, and what types of outfits appeal to you. The In Home session is the perfect option if you want to use clothing items from your existing wardrobe. If necessary, after the session I will source additional items from clothing, shoes and accessories, and will send you the shoppable links to complete the outfit. An In-Home Event Styling Session includes 1 hour of in home styling, and up to 1 hour of post-session Personal Shopping. If the event requires items that you do not already own, we will conduct the session in-store. I will take you through different outfit options based on the styles and ideas we discussed beforehand. An in-store session includes 1 hour of pre-shopping + 1 hour in-store styling. Starting at $150, based on an individual styling. For rates based on 2+ people, click the button below and we'll chat about the options. CLICK HERE TO SCHEDULE.

Custom Session

Looking for some personalized styling and/or shopping services but aren't seeing it described exactly above? No worries! I welcome custom inquiries. Please contact me below to explain more about what you're looking for. I'll be in touch shortly to schedule your session. CLICK HERE TO SCHEDULE.




I did a wardrobe edit with Alayne and I really want to kick myself for not doing this sooner!! The effect the wardrobe edit had on me was HUGE! A weight was lifted off my shoulders, I no longer have anxiety staring at my closet and I feel like I finally found myself again.