style with

INTENTION

I'm Alayne Joy

Hi, I'm Alayne Joy, your Calgary-based personal stylist. Mom, lover of all things local, and a seeker of adventure. But more importantly, I’m here to help you get your wardrobe into tip-top shape so it’s functional and truly represents you.

I know firsthand that when you look good, you feel good. Honestly, seeing YOU standing confidently in front of the mirror, with a big ol' smile on your face, is one of the best parts of my job.

My goal is to help you discover your personal style and rock it with confidence. Imagine never questioning if your outfit looks good, wondering if it works for you, or putting on six different outfits before settling on that same old, same old combo.

Together, we’ll hone-in on your personal style & create a wardrobe you love, so that getting ready is fun, quick, and easy!

WHO IS ALAYNE JOY

LIFE STYLED

WITH INTENTION

As a personal stylist, I believe that your style is a powerful tool for self-expression — and frankly, feeling confident & comfortable in your clothes makes every day just a little bit brighter.

Scratch that, a LOT brighter.

When you work with me, we’ll dive deep into your personal style preferences and create a wardrobe that connects the dots between who you are, what you love, and your lifestyle. I’ll help you curate a collection of versatile pieces that you love, so you can mix & match effortlessly and always feel put together.

Whether you're looking to:

Revamp your wardrobe
Find the perfect outfit for a special occasion
Learn how to dress for your body
Create a capsule wardrobe that truly works for you
Or simply feel more confident in your style choices

I'm here to help.

Sign me up!

Style is personal and it encompasses more than the things we wear- it's who we are, how we live and how we feel.

YOUR STYLE IS YOUR IDENTITY.

Ready to level-up?

The Alayne Joy Academy is your very own Personal Stylist in your pocket, allowing you to refine, discover and build out your wardrobe & style, all from the comfort of your home and on your schedule.

The Academy

Alayne Joy is proud to partner with Not In My City.
A portion of every styling session is donated to the work they're doing to prevent, disrupt and end exploitation & human trafficking across Canada.

CLIENT LOVE:

"I did a session with Alayne and I really want to kick myself for not doing this sooner!! The effect it had on me was HUGE! A weight was lifted off my shoulders, I no longer have anxiety staring at my closet and I feel like I finally found myself again."