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Alayne Joy Academy

Style Discovery Strategy - From Alayne Joy
CA$349.00
I'm Ready For This!
The Wardrobe Edit Method - From Alayne Joy
CA$147.00
I'm Ready For This!

Stay connected through thoughtful style notes, updates, and occasional invitations — shared with intention.

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I don’t just dress my clients.

People often come to me thinking they need new clothes —
but what they’re really craving is a new way of showing up.

They’re ready to feel like themselves again.
Or step into a version of themselves they’ve been quietly imagining.

My work is about identity and intention.
Learning how to dress in a way that feels effortless.
Understanding why something works — not just what to wear.

Because when you start choosing your clothes on purpose,
you stop hiding.
You stop second-guessing.
You start seeing yourself in a new light.

This is style as transformation.
And it changes far more than what’s in your closet.

If this resonates, you’re in the right place. 🤍

PC @kristyanneswart
Loc @fifty6yyc
#yycstylist #calgarystylist #styleconsultant #styleconfidence #transformationalstylist

I don’t just dress my clients.

People often come to me thinking they need new clothes —
but what they’re really craving is a new way of showing up.

They’re ready to feel like themselves again.
Or step into a version of themselves they’ve been quietly imagining.

My work is about identity and intention.
Learning how to dress in a way that feels effortless.
Understanding why something works — not just what to wear.

Because when you start choosing your clothes on purpose,
you stop hiding.
You stop second-guessing.
You start seeing yourself in a new light.

This is style as transformation.
And it changes far more than what’s in your closet.

If this resonates, you’re in the right place. 🤍

PC @kristyanneswart
Loc @fifty6yyc
#yycstylist #calgarystylist #styleconsultant #styleconfidence #transformationalstylist

Most women think their style struggles come from not having the "right" pieces.

But the real issue? Lack of clarity.

That's exactly why I created the style discovery strategy - a strategy session designed to help you understand your personal style on a deeper level so you can get dressed with confidence, ease, and intention.

If you've been feeling :
👉🏼 Stuck in your wardrobe
👉🏼 I'm sure of what actually suits you
👉🏼 Overwhelmed by choices
👉🏼 Ready for a refresh but don't know where to begin

...this is where your transformation starts.

Comment "DISCOVER" and I'll send you all the details.
Or DM me if you're already feeling the pull.

#StyleDiscovery #StyleClarity #IntentionalWardrobe #DiscoverYourStyle #YYCStyle #YYCWomen

Most women think their style struggles come from not having the "right" pieces.

But the real issue? Lack of clarity.

That's exactly why I created the style discovery strategy - a strategy session designed to help you understand your personal style on a deeper level so you can get dressed with confidence, ease, and intention.

If you've been feeling :
👉🏼 Stuck in your wardrobe
👉🏼 I'm sure of what actually suits you
👉🏼 Overwhelmed by choices
👉🏼 Ready for a refresh but don't know where to begin

...this is where your transformation starts.

Comment "DISCOVER" and I'll send you all the details.
Or DM me if you're already feeling the pull.

#StyleDiscovery #StyleClarity #IntentionalWardrobe #DiscoverYourStyle #YYCStyle #YYCWomen

So many of us carry old beliefs about style — the “rules” we learned growing up about what we should or shouldn’t wear. And without realizing it, those beliefs still shape how we dress today.

This morning, I put on a red sweater… even though I have a pimple right on the tip of my nose (classic 😂).
And I wore it anyway — because I love it, and I’m re-training my brain to let go of the stories I believed as a teen.

As we grow and evolve, our personal style evolves too.

What once felt “off-limits” doesn’t have to define us anymore. You deserve a wardrobe that reflects who you are now — confident, expressive, and fully yourself.

And if you’re feeling stuck or unsure where to start, this is exactly what I help my clients do: release outdated rules, reconnect with their style, and build wardrobes that feel aligned and effortless.

Because the you of today is so much wiser — and so much better — than the stories you grew up with. 💫

👇 Tell me in the comments:
What’s a belief about clothes or fashion you’ve carried into adulthood — and are finally ready to let go of?
.
.
PC @kristyanneswart
Location @fifty6yyc
Top @espyexperience
Jeans @crabappleclothing
Shoes & bag @poppybarley
#personalstylejourney #styleconfidence #stylewithintention #realwomanstyle #calgarystyle #calgarystylist

So many of us carry old beliefs about style — the “rules” we learned growing up about what we should or shouldn’t wear. And without realizing it, those beliefs still shape how we dress today.

This morning, I put on a red sweater… even though I have a pimple right on the tip of my nose (classic 😂).
And I wore it anyway — because I love it, and I’m re-training my brain to let go of the stories I believed as a teen.

As we grow and evolve, our personal style evolves too.

What once felt “off-limits” doesn’t have to define us anymore. You deserve a wardrobe that reflects who you are now — confident, expressive, and fully yourself.

And if you’re feeling stuck or unsure where to start, this is exactly what I help my clients do: release outdated rules, reconnect with their style, and build wardrobes that feel aligned and effortless.

Because the you of today is so much wiser — and so much better — than the stories you grew up with. 💫

👇 Tell me in the comments:
What’s a belief about clothes or fashion you’ve carried into adulthood — and are finally ready to let go of?
.
.
PC @kristyanneswart
Location @fifty6yyc
Top @espyexperience
Jeans @crabappleclothing
Shoes & bag @poppybarley
#personalstylejourney #styleconfidence #stylewithintention #realwomanstyle #calgarystyle #calgarystylist

The secret to feeling amazing in your outfit?
Start with how you want to feel- not what you "should" wear.

Party season can bring out to the second-guessing in all of us :
Is this too much? Not enough? Do I look too ____?

But when your outfit matches how you want to feel - whether that's glamorous, festive, unique, classic, or cool - confidence becomes effortless.

You walk in without a second thought...except from when someone compliments your outfit! 😉

How do you want to feel walking into your next party? Drop your vibe in the comments below 👇🏽

✨ All of these party looks are from @adorncalgary - your go-to whether it's a relaxed home party or formal gala.

#stylewithintention #holidaystyletips #feelgoodfashion #partyoutfitinspo #yycboutique Calgary Personal Stylist . Style Is Personal .

The secret to feeling amazing in your outfit?
Start with how you want to feel- not what you "should" wear.

Party season can bring out to the second-guessing in all of us :
Is this too much? Not enough? Do I look too ____?

But when your outfit matches how you want to feel - whether that's glamorous, festive, unique, classic, or cool - confidence becomes effortless.

You walk in without a second thought...except from when someone compliments your outfit! 😉

How do you want to feel walking into your next party? Drop your vibe in the comments below 👇🏽

✨ All of these party looks are from @adorncalgary - your go-to whether it's a relaxed home party or formal gala.

#stylewithintention #holidaystyletips #feelgoodfashion #partyoutfitinspo #yycboutique Calgary Personal Stylist . Style Is Personal .

We’ve all been betrayed…by chipped nails, wilted plants, and that one shirt that promised to go with everything.

Drop your biggest betrayal in the comments — let’s heal together 😂👇

Photo @kristyanneswart

#betrayal #everydaystyle #yycliving #yycstylist

Which hurts you the most?

We’ve all been betrayed…by chipped nails, wilted plants, and that one shirt that promised to go with everything.

Drop your biggest betrayal in the comments — let’s heal together 😂👇

Photo @kristyanneswart

#betrayal #everydaystyle #yycliving #yycstylist

Which hurts you the most?

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© 2022 Alayne Joy.

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