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Find your personal style.

If you live in Calgary, and are looking for a talented and affordable personal stylist, look no further than Alayne Joy.


Personal styling services that reflect your unique lifestyle

I love helping people uncover their personal style. My belief is, no matter what season of life you find yourself in, it is possible to enjoy personalized fashion without compromising function. 


As your personal stylist, I'm committed to helping you discover and build an elevated wardrobe that works with your lifestyle, stays true to who you are, and that helps you look and feel great. 

Choose the styling service that works best for your lifestyle and wardrobe needs.

wardrobe edits by Alayne Joy
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I offer a number of personal styling services, designed and tailored to address different roadblocks for people. 


Everyone wants great outfits. We want to feel confident, comfortable and well-dressed.  Sometimes we just need a little help to get there.  No matter what your personal styling is, your body type or your season in life I know I can help you find great options for every day, work, that first date, a night out or even your wedding.  If you are looking to start a new chapter in your wardrobe or personal style let's connect.



I booked Alayne for a Wardrobe Edit early last fall, and I'm still overjoyed by how great the experience was...I feel more confident and comfortable in the clothes I do have, and it's much easier to pick an outfit since having the experience.


I did a wardrobe edit with Alayne and I really want to kick myself for not doing this sooner!! The effect the wardrobe edit had on me was HUGE! A weight was lifted off my shoulders, I no longer have anxiety staring at my closet and I feel like I finally found myself again.


I had Alayne come and do a wardrobe edit for me, it was so great and felt like a huge weight has been lifted out of my closet and my life...I can't recommend her highly enough!



My belief has always been that when you look good, you feel good and feeling good can help you accomplish anything.

As a mom of two young boys living in Calgary, I also know the importance of a versatile wardrobe that suits your lifestyle, making you feel both comfortable and confident.


My role as your personal stylist is to understand who you are and to help you create a wardrobe tailored to your lifestyle and one that is a true reflection of your individual style.

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Are you ready to find your personal style?


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