Alayne Joy

How To Free Yourself From Big-Sale Excitement We're constantly bombarded by sales and discounts all as a way to force our hand to make that purchase (remember how we talked about that hit of dopamine in the last blog post?). This time of year we have gone from Thanksgiving sales, right to Black Friday (which lasted two whole weeks), to Cyber Monday (also a week), then to different Christmas & holiday promos, and before Christmas had even begun we were getting emails promoting Boxing Day sales...

The term "Dopamine Dressing" first came out a few years ago and the thought behind it has gained momentum ever since : Dress for yourself...

We love the familiar, what we know works, what's safe. It's said that we wear only 20% of our wardrobe 80% of the time. Why? Because we...