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I'm Alayne Joy
Hi, I'm Alayne Joy, your Calgary-based personal stylist. I’m a mom, lover of all things local, and a seeker of adventure. But more importantly, I’m here to help you get your wardrobe into tip-top shape so it’s functional and truly represents you.
I know firsthand that when you look good, you feel good. Honestly, seeing YOU standing confidently in front of the mirror, with a big ol' smile on your face, is one of the best parts of my job.
My goal is to help you discover your personal style and rock it with confidence. Imagine never questioning if your outfit looks good, wondering if it works for you, or putting on six different outfits before settling on that same old, same old combo.
No more feeling awkward in front of the mirror (or even worse, a camera).
Together, we’ll create a wardrobe you love, so that getting ready is fun, quick, and easy!
Style should be fun, personal, and totally you. When we work together, I'm all ears — ready to listen, understand, and help you create a wardrobe that makes you feel amazing, confident, and oh-so-joyful!
That’s right, Joy is my middle name… and it’s also my mandate. When you work with me, style & fashion are a fun and empowering experience.
LIFE STYLED
WITH INTENTION
As a personal stylist, I believe that your style is a powerful tool for self-expression — and frankly, feeling confident & comfortable in your clothes makes every day just a little bit brighter.
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Scratch that, a LOT brighter.
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When you work with me, we’ll dive deep into your personal style preferences and create a wardrobe that connects the dots between who you are, what you love, and your lifestyle. I’ll help you curate a collection of versatile pieces that you love, so you can mix & match effortlessly and always feel put together.
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Whether you're looking to:
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Revamp your wardrobe
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Find the perfect outfit for a special occasion
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Learn how to dress for your body
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Create a capsule wardrobe that truly works for you
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Or simply feel more confident in your style choices
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I'm here to help.
Style is personal and it encompasses more than the things we wear- it's who we are, how we live and how we feel.
Your personal Style Coach — right in your pocket - here for you whenever, and wherever, you need!
Remember the last time you had to attend a big event and you spent hours trying to find the perfect outfit? (And then you cringed at the photos?) I know. It’s frustrating when your clothes don’t work for you, but you can’t figure out why. That’s why I created the Academy — to give you practical tips & actionable styling advice that you can actually use.
Want to feel good in everything you wear? Of course you do! Think of The Alayne Joy Academy as your personal style sidekick, here to help you:
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Figure out what your personal style actually looks like
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Get rid of the stuff that’s been hanging in your closet for years
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Learn how to dress for your body and lifestyle
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Find the pieces that you love, love to wear, and know how to wear
With the Alayne Joy Academy, you'll gain the confidence and skills to build a wardrobe you love.
CLIENT LOVE :
THE LATEST
on the blog
LET'S TALK
I love working individuals and businesses alike. To inquire about a styling session , collaboration, or event, please contact me below. I look forward to hearing from you!