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Styling for Photoshoots

Photoshoot Styling and Fashion that reflect your unique style and personality.

Photo shoots are a great way to capture memories, to tell a story, and show who you are. Whether you are planning a branding shoot for your website or social media, family photos to showcase on your wall, an engagement shoot for your wedding invitations...or anything in between, selecting the right wardrobe is key. You want to not only look and feel your best, but it's true when they say a picture is worth a thousand words.

Photos tell a story, and your style is a major component of that. The Perfect Photo Style can be achieved in this styling session when we select a number of different outfits that work with your location and that are truly reflective of who you are. Before your session we'll chat about your shoot, what the photos will be used for, and what your style is, so that you can go into your photo shoot feeling confident.


How Does it Work?

Whether for editorial print, your website, upcoming wedding invitations, Christmas cards, or to frame for your wall, there's a lot to think about when it comes to styling for your upcoming photo shoot. 


You need to consider not only what shapes, styles, details and colours that look amazing on you, but also what photographs well.


You want to think about the message you want to convey through the image, what emotion you want people to feel when they look at the image, and what story are you wanting to tell. 

Alayne Joy has been a part of over 50 photoshoots for print, web, branding, couples and families. Experienced in selecting full wardrobes and consulting on hair and makeup, you will feel confident that you will be able to put your best foot forward with a look that completely you and conveys exactly what you are looking for. 


Styling for Photoshoots with Alayne Joy includes full head-to-toe wardrobe consultation and selection including clothing, accessories and footwear. This can be accomplished either with a client's existing wardrobe or in-store. 

Having worked on 50+ commercial photoshoots for a variety of industries, trusting Alayne with the wardrobe styling alleviates much of the stress that comes with the planning. Working within your vision and inspiration, Alayne will do the pre-selections and on-set styling for wardrobe, and liaison with the hair and makeup artists to ensure a seamless look that is cohesive to the story and brand.

Photoshoot Styling Sessions are $220 for one person. Please contact me for details if there will be additional people. 

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How to Work With Me
Styling Services


I did a wardrobe edit with Alayne and I really want to kick myself for not doing this sooner!! The effect the wardrobe edit had on me was HUGE! A weight was lifted off my shoulders, I no longer have anxiety staring at my closet and I feel like I finally found myself again.


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Perfect Photo Style

Knowing what looks good on you, why it looks good, and what you love is key to knowing what your personal style is. No matter what season of life you're in, you can & should enjoy personalized fashion with uncompromising function for your lifestyle.

 When we work together, I'm committed to helping you discover and create an elevated wardrobe that is true to who you are, that helps you feel great and that works with your lifestyle. 

Photoshoot Styling FAQ + Tips

5 Style Tips for a Photo Shoot

Lets start with 5 tips for a great photoshoot. We are not all fashion stylists, but that doesn't mean we can use simple basics for a photo session. Plan Ahead: Professional stylists like me start everything with a great plan. This is my number 1 tip...start by planning your outfits according to the theme and location of the photoshoot. Consider the color palette and how it will match or contrast with the background. Remember to take multiple options to the shoot, so you can change and mix-match if needed. Choose Flattering Clothes: Go for outfits that flatter your body type and make you feel confident. Avoid clothes that are overly tight or loose. If the photoshoot is full-body, remember that certain fabrics and patterns can add or reduce volume visually. A good fashion stylist will be an asset when choosing as this is the hardest part. A fashion photoshoot can be difficult to dress for but we can help. Consider the Shoes: Your shoes can make a big difference in your photos. They can add height, match or contrast with your outfit, and contribute to the overall style and mood of the shoot. Make sure they're comfortable enough for you to pose in. Accessories are Key: Accessories can add a unique touch to your overall look. Statement jewelry, scarves, hats, or even props can work. But remember, less is often more. You don't want the accessories to overshadow you. Hair and Makeup: Depending on the style of the photoshoot, your makeup and hair should complement the look. Natural makeup generally works best for a more casual shoot, while a more glamorous look may call for heavier makeup. For your hair, consider if loose waves, a sleek straight style, or an updo best fits the style of the shoot and the look you're going for. Remember, the most important thing is to feel comfortable and confident in your outfits. This will reflect in your pictures, making them beautiful and authentic. Bonus Tip - Know your shooting time and be on time or early. Nothing worse than being late, rushed and stressed when it comes to a photo shoot. you also want to make sure you note the start time so you know what the natural light situation will be, what the right lighting will look like for your outfits and if you are only in one location. Each these can play a roll determining some of the other tips.

What is a Fashion Photoshoot?

A fashion photoshoot, or fashion photography is a professional photography session that focuses primarily on capturing images related to fashion. These photoshoots often involve models, fashion designers' collections, accessories, or other fashion items. The primary aim is to showcase the fashion elements, whether they are clothes, shoes, accessories, or a particular style trend. Fashion photoshoots (fashion photography) can take place in a variety of settings. Some occur in photography studios with controlled lighting and backgrounds, while others may take place on location, which could be anywhere from a bustling city street to a serene beach, to an architecturally interesting building. The setting is usually chosen to complement and enhance the fashion being showcased. The images captured during a fashion photoshoot are often used in a variety of media. They can be featured in fashion magazines, advertisements, catalogs, or digital platforms like a brand's website or social media profiles. They may also be used in the designer's portfolio to showcase their work. Fashion photoshoots involve a team of professionals. Along with the model and photographer, this may include a fashion stylist who selects and coordinates the outfits, a makeup artist and hair stylist to prepare the model, a set designer who creates the shoot's backdrop or scene, and possibly a fashion director who oversees the shoot and ensures the images align with the desired creative and fashion direction.

What is the Role Of a Photoshoot Stylist?

A photoshoot stylist, also known as a fashion stylist or professional stylist plays a crucial role in organizing and executing a successful photoshoot. The stylist's job is primarily to do the fashion styling and curate the clothing and accessories for the photo shoot, but their role can be quite multifaceted, encompassing a variety of tasks. Usually this person is involved in the fashion industry and can work with the enitre team on the shoot. 1. Concept Development: The stylist often works with the photographer, art director, or client to develop a concept for the shoot or fashion photography. This concept informs the overall visual theme and the types of outfits and accessories that will be used. 2. Outfit Selection: The stylist sources the clothing and accessories for the shoot. This may involve choosing pieces from a designer's collection, pulling from various showrooms, or even purchasing items. The stylist must ensure that the outfits align with the concept and fit the model well. 3. On-Set Coordination: On the day of the shoot, the stylist is responsible for arranging the chosen outfits and coordinating their appearance on the model. This includes making sure each piece looks its best on camera, which might involve steaming or ironing clothes and adjusting the fit. 4. Styling: The stylist often physically dresses the model, ensuring each outfit is worn correctly and looks good. They also add accessories, and may assist with hair and makeup decisions to ensure a cohesive look. 5. Editing and Sequencing: In some cases, the stylist helps decide the order in which different outfits will be photographed. They may also participate in the post-shoot selection process, helping to choose which photos best represent the intended style and theme. 6. Trend Forecasting: A good stylist stays on top of fashion trends, and may use a photoshoot as an opportunity to showcase emerging styles. Overall, the role of the stylist is to ensure that every element of the model's appearance contributes to a compelling and visually stunning photograph.

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